More than three years ago, Ford announced it was bringing back the Bronco after years of customer requests and speculation.

The mid-size SUV that ended its 30-year production run in 1996 was supposed to debut in March. Then COVID-19 happened and well everything got cancelled, including numerous vehicle reveals.

The reborn Ford Bronco will finally emerge to the media and public — beyond what we’ve already seen thanks to lots of leaked photos — on July 9. Ford announced the date in a post Saturday on Instagram.

Why has TechCrunch dared write about the Ford Bronco? Let’s ignore that it’s a Saturday and I’m trying to bring a little light into everyone’s lives for a fleeting moment or that the Ford Bronco was my childhood companion on numerous camping trips in Baja and the first vehicle I ever drove off road.

The Ford Bronco might be a classic. But it will certainly embody some new fangled tech, hence our interest. The Bronco is also part of Ford’s previously announced plans to invest $750 million and add 2,700 new direct jobs at its Wayne, Mich. factory. The Ford Bronco and an all-new Ford Ranger will be assembled at the Wayne factory, which will also house and a new modification center to support autonomous vehicles.

Expect Ford to produce a family of Bronco vehicles, including a smaller Bronco Sport and plug-in hybrid. Ford CEO Jim Hackett confirmed during the company’s 2019 shareholder meeting that a hybrid would be part of the mix.

The Bronco is going to be available in two- and four-door configurations. There should be lots of opportunity for buyers to customize their Bronco. For instance, opting for removable doors and roof. The expectation is that the Bronco will have a body-on-frame chassis and be offered with 2.3-liter turbo four and maybe even a V6. Although it’s unclear if the smaller Sport will have a different architecture.

Stay tuned.

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